Campaign Strategy & Management
Publicity & Media Relations
Pitching editors, reporters and producers at television, print, radio, and online media outlets.
Video & Film Production
Web & Social Media Management
Messaging, Copy Writing & Op-Ed Placement
Over the past two decades communications strategist, producer and author, Edrea Davis, has been busy. She has mastered the art of integrating all forms of media to communicate compelling, action-oriented messages to the public. Her new media savvy coupled with traditional PR training results in highly effective multimedia campaigns that shape public opinion and impact legislative policy.
Davis started out at First Class PR working on campaigns for Cameo and The SOS Band. Since then, she has produced radio and TV commercials, music videos, worked on independent films, and coordinated publicity campaigns for a host of notable clients including: civil rights leader, Dr. Joseph E. Lowery; comedian, A.J. Jamal; actor/singer/comedian, Jamie Foxx; and The Tonight Show Band leader, Kevin Eubanks. Back in 90s she helped break the hit song "Tootsee Roll" by the unknown, independent, Florida-based group 69 Boyz. The single was certified platinum and reached #8 on the Billboard Hot 100 - unheard of for independent artists back then. The success of the song helped popularize the Miami bass sound and positioned the "dirty south" as a major player in the hip-hop arena.
An astute business woman, Davis served as executive producer for Bruce Dorn Films, a commercial production company based in Hollywood. In addition to overseeing the day-to-day operations of the company, Davis managed commercial budgets ranging from $300 thousand to $1.5 million. Working with leading advertising agencies like Leo Burnett, DMB&B, and Chiat Day, Davis supervised the production of McDonalds "Break In a Hurry," Paramount Pictures/Hallmark, "Star Trek," and Clio Award winning RE/MAX "Castle," shot on location in Fiji, Egypt, Italy, and Canada.
Davis worked on several hip-hop music videos like Snoop Doggs "Murder Was The Case," and Tupac Shakur's "How Do You Want It." She also coordinated media for "Breaking Out," a film featuring over 30 hip-hop stars re-enacting the journey from the mainland to Alcatraz Island Federal Penitentiary. Lensed on location in San Francisco, artists included Run DMC, Dru Hill, Jodeci, and Treach from Naughty by Nature.
On the international front, armed with a laptop in one hand and a digital recorder in the other, Davis transmitted audio reports from the United Nations Climate Conference in The Netherlands to radio stations across America. She coordinated a press conference for the US Delegation (Congressional Black Caucus) to the UN World Conference on Racism in Durban, South Africa, resulting in front page articles in Africa, Europe, and the USA. Her distinguished work also enabled her to travel to Switzerland, Copenhagen, and Ghana, among other places.
In 2000, the pioneer in new media made history coordinating a technology crew in Arizona for the first online elections ever. Her "Digital Hit Squad," was featured in national media including USA Today. Davis also managed all elements of several national get out the vote media campaigns - including production of commercials, publicity and materials - for a coalition of over 150 organizations. The Unity Campaign was credited with having a major impact on the election of the first African American to hold the highest office, President, Barack Obama.
The Englewood, New Jersey native is the author of underground hit social justice novel, "SnitchCraft," was educated at Georgia State University, studied production accounting at UCLA, and currently lives in Atlanta.